On October 6th, the 2024 China Open, held at the National Tennis Center in Beijing, concluded with impressive results. According to the event’s organizing committee, both ticket sales and attendance figures reached new heights this year.
Reports indicate that total ticket sales for the event surpassed 80 million yuan, with pre-match ticket sales already exceeding last year’s total before the tournament even began. In just the two days leading up to the competition, ticket revenues were twice what they were during the same period last year. The overall attendance for the event is expected to be around 300,000, with the men’s singles final on October 2nd drawing a crowd of about 29,000. The diamond court was packed to capacity, with more than 13,000 spectators in attendance.
The impressive numbers reflect the growing popularity of the China Open. Zhang Junhui, the tournament director, shared in an interview that the rise of Chinese tennis, especially following Zheng Qinwen’s victory at the Paris Olympics, has significantly contributed to this year’s success. He attributed the event’s popularity to the strong lineup featuring Zheng Qinwen and other notable players.
Zheng Qinwen emerged as a standout at the tournament, reaching the women’s singles semifinals after a thrilling 2-1 victory against Andreeva. Many fans traveled specifically to see her compete, and Zhang emphasized the remarkable performance from other Chinese athletes like Bu Yunchaokete and Zhang Shuai, alongside high-profile matches, such as the Grand Slam-level clash between Alcaraz and Sinner in the men’s finals, which also raised the event’s profile.
Zhang also noted that athletes’ stellar performances are supported by excellent service and facilities. Sabalenka, a Belarusian star participating in her third China Open, praised the upgraded amenities: “The locker rooms and gym have seen many improvements, and the players’ area has been refurbished. Every year we attend the same events, but each time there are upgrades that make it feel like a new competition. The facilities are now more comfortable and convenient.”
In addition to enhanced facilities, the China Open also incorporated various cultural activities. Alcaraz and Gauff experienced Chinese heritage by touring the Forbidden City in traditional attire, while foreign players participated in cultural workshops featuring traditional art forms like sugar painting and lacquer fans, deepening their appreciation for Chinese culture.
Lars Graff, a co-director of the tournament, remarked on the unique allure the China Open holds for international players. “Unlike other tours, players at the China Open can not only compete but also visit iconic landmarks and immerse themselves in Chinese culture, which piques their interest in both the tournament and Beijing.”
Zhang summarized, “The China Open serves as a window for foreign players to experience Beijing.”
Enhancing the audience experience was a key focus this year. An official app was launched, providing real-time updates, AR navigation, and event bookings. The spectator service center offered various amenities, including event information, luggage storage, and mother-and-baby rooms. Additionally, the organizers collaborated with local transit authorities to offer free shuttles and customized public transport, extending subway hours during peak event times.
“Ensuring that spectators can easily arrive, enjoy, and depart is crucial,” Zhang explained, noting that the upgraded services stem from 20 years of experience in hosting events. Every year, the team adjusts based on audience feedback, with last year’s suggestions categorized into 118 targeted upgrades. “Our core philosophy is to provide excellent service to both the players and all attendees.”
Zhang noted that the celebrity factor and service improvements have also fostered a stronger tennis culture. Beyond watching the star players, many fans were seen supporting youth competitions; various merchandise featuring the event’s mascot, “Azhong,” flew off the shelves; and spectators enjoyed matches on outdoor loungers while sampling tennis-themed snacks and engaging in themed activities.
“Many children fall in love with tennis by watching the matches, and this cultural atmosphere encourages them to pursue the sport. The proliferation of tennis culture aligns with the growth of the sport,” Zhang concluded.
