Recently, Xiaohuangxiang, a brand focusing on healthy breakfasts for Chinese children, officially became the designated partner and product provider for the China National U18 Ice Hockey Team. This collaboration marks another step for Xiaohuangxiang in its mission to support the development of youth sports in China, continuing to promote its brand philosophy of “nurturing the next generation’s growth through healthy food.”
As a council member of the China Student Nutrition and Health Promotion Association, Xiaohuangxiang is dedicated to developing health-focused food products suitable for Chinese children. The brand recognizes that the health and growth of youth are crucial for the nation’s future. Therefore, alongside creating nutritious breakfast options, Xiaohuangxiang actively supports young athletes, contributing to the advancement of youth sports in China. The U18 Ice Hockey Team represents the future stars of Chinese hockey, embodying the hopes and dreams of countless hockey enthusiasts. The players strive on the ice, crafting their own legendary narratives through hard work and determination. The partnership between Xiaohuangxiang and the U18 team is grounded in a shared commitment to health, growth, and aspirations.
Xiaohuangxiang’s products aim to address the prevalent dietary issues facing Chinese children, specifically the “two excesses and two deficiencies”—excessive intake of refined carbohydrates and food additives, coupled with insufficient consumption of high-quality carbohydrates and proteins. The brand offers a product line tailored to the breakfast needs of children aged 4-14, leading the way with concepts like “zero trans fatty acids” and “no additives.” Innovative products such as butter pancakes and additive-free chicken fillets consistently rank among the top sellers on major e-commerce platforms, earning user trust and loyalty. Previously, Xiaohuangxiang was the designated product provider for the U16-U17 National Basketball Teams, and this new partnership with the U18 Ice Hockey Team further solidifies the brand’s recognition in the realm of youth sports.
Through this collaboration, Xiaohuangxiang will provide comprehensive nutritional support to the U18 Ice Hockey Team. Its healthful products will serve as an important energy source for daily training and competitions, helping players perform at their best. Additionally, Xiaohuangxiang plans to enhance public awareness and support for ice hockey through various activities and promotions, contributing to the sport’s growth in China.
Moving forward, Xiaohuangxiang will remain committed to its brand philosophy of “accompanying the next generation’s growth through healthy food,” striving to offer high-quality and healthy food options to millions of families in China. The brand will also continue to support the development of youth sports, providing a solid foundation for the nation’s future stars and accompanying Chinese children on their journey to success.
