In an interview at the recently held 2024 China Guangxi Gold Jewelry Production and Marketing Matchmaking and Investment Promotion Conference, Zhang Qianni, the head of Yujinyuan (Guangxi) Jewelry Co., shared insights about the company’s journey since its establishment in the Guangxi Gold Jewelry Industrial Park in April. The company began trial production in September and showcased its self-designed traditional wedding jewelry sets and high-end gold crafts at the conference.
Zhang noted that Hezhou’s Pinggui District has actively sought connections with the Greater Bay Area of Guangdong, Hong Kong, and Macau in recent years, capitalizing on the overflow opportunities from Shenzhen’s gold jewelry industry. The district is planning the construction of the largest gold jewelry industrial park in Guangxi, aiming to catalyze development in the gold jewelry sector from scratch. This initiative is designed to drive concentrated, high-quality, and innovative growth within the industry.
To enhance the gold jewelry industry’s growth, Pinggui has introduced innovative investment attraction models and is working to build an industrial development ecosystem. According to Chen Linling, director of the Pinggui District Investment Promotion Service Center, the Guangxi Gold Jewelry Industrial Park represents a total investment of 6.21 billion yuan (approximately $870 million), covering a planned area of 1,058 acres. It will serve as a comprehensive industrial complex, integrating production, sales, trading, exhibitions, research and development, education and training, e-commerce, live streaming, and bonded logistics.
This year, the industrial park welcomed six purely handmade production companies, including Yujinyuan, from regions like Beijing and Shandong. Currently, three of these companies have commenced production, while the other three are in the final stages of renovation. A total of 104 enterprises have set up operations in the park, with 87 of them from the Greater Bay Area, making it one of the most efficient parks for attracting businesses of its kind in the country.
Furthermore, the Guangxi Gold Jewelry Industrial Park has innovated its online sales approach by developing the “Gui Gold” mini-program, which has encouraged companies like Huangchao Jewelry to shift their e-commerce operations from Shenzhen to Pinggui. The park is also establishing a logistics distribution center for JD.com as part of its third phase, opening direct lines to Guangzhou, ensuring a 24-hour logistics service to major cities nationwide.
Pinggui District is taking strides towards high-quality industrial development by innovating a full supply chain model that combines “super factories + supply chain + retail stores” for gold jewelry. This approach is fostering a synergistic development pattern. The park has also embraced a “dual land” model, where production and processing are done in Hezhou while research and sales have a base in Shenzhen, seamlessly connecting production to the Greater Bay Area market.
Moreover, the park has adopted advanced cyanide-free eco-friendly processes in gold jewelry production to fill vital gaps in the industrial support system. By taking a multifaceted approach, Pinggui aims to attract even more gold jewelry enterprises. From January to September this year, the park generated a total output value of 3.454 billion yuan, with projections to process 60 tons of gold jewelry and achieve a comprehensive output value exceeding 5 billion yuan by year-end.
“After five years of development, the Guangxi Gold Jewelry Industrial Park has achieved significant breakthroughs, evolving from ‘0 to 1’ and ‘1 to 100.’ In the years to come, we aim for a transformative growth from ‘100 to N,'” said a district official. The focus moving forward will be on leveraging transportation, talent, and supporting advantages to establish a smart manufacturing base for gold jewelry, accelerating development into an innovative and international gathering hub for the industry, as well as a national procurement base for premium gold, thereby injecting strong momentum into the district’s vision of becoming a “modern new city and a strategic emerging industrial base” while promoting regional prosperity and harmony.
